Personal Branding

Meme-Shaming on LinkedIn (and Why It’s Not a Good Idea)

Does civility matter any more?

The other day I posted an update to LinkedIn posting the following question:
What’s worse? Posting an off-topic comment, puzzle or gif on LinkedIn? Or picking a fight with someone who posted an off-topic comment, puzzle or gif on LinkedIn?
My premise was this: That even though we […]

By |March 8th, 2016|#socialforwork, LinkedIn, Personal Branding|Comments Off on Meme-Shaming on LinkedIn (and Why It’s Not a Good Idea)

5 Facebook Privacy Tips that Can Save Your Career

When it comes to social media, most of us think about LinkedIn for work and Facebook for fun.

We turn to LinkedIn to protect and enhance our professional reputations, crafting profiles that capture us at our best, and nurturing networks of people who can help us succeed.

And then we turn to […]

By |August 20th, 2015|#socialforwork, Facebook, Personal Branding, Social Job Search, Uncategorized|Comments Off on 5 Facebook Privacy Tips that Can Save Your Career

5 Things to Do on LinkedIn Every Day.

We all have LinkedIn, right? We’ve got a profile page — with a picture. We’ve crafted a well-written summary and a detailed history. And we’ve got connections – trusted associates who will help us succeed.

But how many of us feel like we’re actually getting something out of LinkedIn? How many […]

By |May 12th, 2015|LinkedIn, Personal Branding, Uncategorized|Comments Off on 5 Things to Do on LinkedIn Every Day.

New eBook: Tips for Your LinkedIn Profile

We teach LinkedIn. A lot.

From a longstanding series of workshops at Labor Department One-Stops, to classes at Hofstra, to corporate training programs for marketing, HR and sales departments, we’ve developed several programs to help people make the most of LinkedIn for their businesses and their careers.

Today, we’re happy to announce […]

By |March 8th, 2014|#socialforwork, LinkedIn, Personal Branding, Social Job Search|1 Comment

LinkedIn Tip: Claim Your Custom URL

You’ve spent hours finessing your LinkedIn profile. You’ve pondered your keywords, struggled with your headline and methodically built an effective network. Now it’s time to get people there.

The Public Profile URL is an often-missed part of the LinkedIn marketing toolkit. It appears on your profile page, beneath your profile picture, […]

By |September 30th, 2013|#socialforwork, LinkedIn, Personal Branding|Comments Off on LinkedIn Tip: Claim Your Custom URL

How to Be #socialforwork

Is your personal social media presence ready for prime time? If a recruiter, employer or business partner looked at your LinkedIn profile, would he be impressed? Does it clearly and concisely explain who you are, what you do and why you are successful?

How about your Facebook page? Have you locked down those snide remarks and […]

By |September 20th, 2013|#socialforwork, Classes & Workshops, Facebook, LinkedIn, Personal Branding, Social Job Search|Comments Off on How to Be #socialforwork

Social Media Classes at Hofstra This Fall

It’s back to school time, which serves as a good reminder that registration is now open for Kevin S. Ryan’s social media classes at Hofstra Continuing Education this fall/winter.

The lineup’s the same as previous semesters, and includes:

Putting Your Digital Brand to Work, a four-hour class that examines how professionals can […]

By |September 4th, 2013|Classes & Workshops, Personal Branding|Comments Off on Social Media Classes at Hofstra This Fall

Brush Up on Social Media This Summer

The fine folks at Hofstra University have reminded us that registration is now open for our summer session social media classes.

The spring sessions were a big hit, filled with practical information and interesting discussion.  It’s always a delight when students report in week two that they’ve successfully implemented material covered […]

By |May 29th, 2013|Classes & Workshops, Facebook, LinkedIn, Personal Branding|Comments Off on Brush Up on Social Media This Summer

LinkedIn Endorsements (As Seen in Newsday)

We’re happy to be a part of Newsday’s article today on spotlighting skills with LinkedIn endorsements. (Yes, that’s me in the silhouette photo, teaching at the One-Stop Employment Center in Hauppauge, N.Y.)

The main thrust of the piece is one that we’ve been preaching for some time: That while endorsements can […]

By |January 28th, 2013|Classes & Workshops, LinkedIn, Personal Branding|Comments Off on LinkedIn Endorsements (As Seen in Newsday)

LinkedIn Endorsements? Skip the Drive-By

If you have any kind of LinkedIn presence these days, chances are good that you’ve been endorsed by one or more of your peers. If you’re lucky, you were even endorsed for a skill that you have — and that you want to market.

Most of us have also received “drive-by […]

By |January 8th, 2013|LinkedIn, Personal Branding|Comments Off on LinkedIn Endorsements? Skip the Drive-By