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How to Be #socialforwork

Is your personal social media presence ready for prime time? If a recruiter, employer or business partner looked at your LinkedIn profile, would he be impressed? Does it clearly and concisely explain who you are, what you do and why you are successful?

How about your Facebook page? Have you locked down those snide remarks and […]

By |September 20th, 2013|#socialforwork, Classes & Workshops, Facebook, LinkedIn, Personal Branding, Social Job Search|Comments Off on How to Be #socialforwork

Social Media Classes at Hofstra This Fall

It’s back to school time, which serves as a good reminder that registration is now open for Kevin S. Ryan’s social media classes at Hofstra Continuing Education this fall/winter.

The lineup’s the same as previous semesters, and includes:

Putting Your Digital Brand to Work, a four-hour class that examines how professionals can […]

By |September 4th, 2013|Classes & Workshops, Personal Branding|Comments Off on Social Media Classes at Hofstra This Fall

Easier Contests on Facebook, Finally

At last.

Facebook announced new rules this week making it easier for marketers to do what comes naturally — running contests and promotions on their brand pages.

This is an important change, particularly for small companies without the time or money to deploy third-party apps. And it harkens back to the early days […]

By |August 28th, 2013|Engagement, Facebook|Comments Off on Easier Contests on Facebook, Finally

How to Use Graph Search for Your Job Search

A lot has been said about Facebook’s Graph Search, and the way it exposes long-forgotten status updates and user preferences. But we haven’t seen that much on how Graph Search can help those in the market for new jobs.

In fact, Graph Search is encroaching on some of LinkedIn’s territory, making […]

By |August 13th, 2013|Facebook, LinkedIn, Social Job Search|Comments Off on How to Use Graph Search for Your Job Search

LinkedIn’s Viewer Update Is Good News for Free Users

Have you checked out the latest version of Who’s Viewed Your Profile on LinkedIn?

It turns out that LinkedIn’s latest update, announced last month, gives free users access to information that premium users used to pay for. That information — a real-time digest of who looked at your profile and when […]

By |July 16th, 2013|LinkedIn|Comments Off on LinkedIn’s Viewer Update Is Good News for Free Users

Looking at Who’s Looked at You

One of my favorite features on LinkedIn is that box on the home page that says “Who’s Viewed Your Profile.” It’s an incredibly important and frequently missed feature – a treasure trove of useful leads for people who are trying to grow their business or land a job.

The theory is […]

By |June 3rd, 2013|LinkedIn|Comments Off on Looking at Who’s Looked at You

Brush Up on Social Media This Summer

The fine folks at Hofstra University have reminded us that registration is now open for our summer session social media classes.

The spring sessions were a big hit, filled with practical information and interesting discussion.  It’s always a delight when students report in week two that they’ve successfully implemented material covered […]

By |May 29th, 2013|Classes & Workshops, Facebook, LinkedIn, Personal Branding|Comments Off on Brush Up on Social Media This Summer

LinkedIn Endorsements (As Seen in Newsday)

We’re happy to be a part of Newsday’s article today on spotlighting skills with LinkedIn endorsements. (Yes, that’s me in the silhouette photo, teaching at the One-Stop Employment Center in Hauppauge, N.Y.)

The main thrust of the piece is one that we’ve been preaching for some time: That while endorsements can […]

By |January 28th, 2013|Classes & Workshops, LinkedIn, Personal Branding|Comments Off on LinkedIn Endorsements (As Seen in Newsday)

LinkedIn Endorsements? Skip the Drive-By

If you have any kind of LinkedIn presence these days, chances are good that you’ve been endorsed by one or more of your peers. If you’re lucky, you were even endorsed for a skill that you have — and that you want to market.

Most of us have also received “drive-by […]

By |January 8th, 2013|LinkedIn, Personal Branding|Comments Off on LinkedIn Endorsements? Skip the Drive-By

Why Your Connection Requests Fail

I’d like to add you to my professional network on LinkedIn.

What a lousy way to make a first (or subsequent) impression on a business contact. That 11-word sentence, automatically generated when you hit the “Connect” button on someone’s LinkedIn profile, is a surefire way to signal that you’re not that […]

By |January 2nd, 2013|LinkedIn|Comments Off on Why Your Connection Requests Fail