Have you checked out the latest version of Who’s Viewed Your Profile on LinkedIn?

It turns out that LinkedIn’s latest update, announced last month, gives free users access to information that premium users used to pay for. That information — a real-time digest of who looked at your profile and when — is especially important to job seekers, salespeople, and anyone who wants to strike while the iron is hot.

With this latest update, free users can now see information about the five most recent people who have looked at their profiles, regardless of when those views occurred. Sometimes, those viewers are identified by name. Other times, they’re anonymous. But this is a giant improvement over the randomized information that free users used to get (five recent viewers, but not necessarily the most recent ones).

The change minimizes one of the main differences between free accounts and premium accounts. Premium users have long been able to see real-time (and historical) information about who’s viewed their profiles. They now see real-time information and 90 days’ worth of historical data. They also get better metrics about their overall visibility, and the ability to sort the data by week.

But the big win here is for the free users, who can now monitor their visibility every day and act upon what they see.

With that in mind, we offer these tips for taking advantage of Who’s Viewed Your Profile:

  • Check it every day. This is particularly true for free users, who only see the most recent five viewers. The fact that someone is looking at your profile could mean they have an opportunity for you, so don’t let the moment pass. 
  • Send a message. If you know the person who’s looked at your profile, take the opportunity to say hello, even if it’s not clear why they were looking. Don’t mention Who’s Viewed Your Profile, but take the opportunity to update to network with them while they’re thinking about you. 
  • Look back. Don’t know the person who looked at you? Sometimes the best you can do is look at their  profile in return. Chances are, they’re paying as much attention as you are (and will appreciate the view). And you may see something on their profile worth talking to them about.
  • Remember that it might be a mistake. Not everyone who looks at your profile is actually looking for you. Sometimes people get there by mistake. Or they get to you from someone else. Don’t fret it. If there’s no obvious connection, let it be. Focus your energies on connections that can lead to something.

And finally, don’t worry about those anonymous “LinkedIn members” (or even the “someone in this industry” or “someone in this function”). They have chosen to be unnamed when looking at other people’s profiles, and there’s nothing you can do about it. Take solace, however, in the fact that they don’t get any information about who’s looked at them. On LinkedIn, you can’t see you who’s looked at you unless you let people know that you’ve looked at them. Fair is fair, after all.