We’re happy to be a part of Newsday’s article today on spotlighting skills with LinkedIn endorsements. (Yes, that’s me in the silhouette photo, teaching at the One-Stop Employment Center in Hauppauge, N.Y.)

The main thrust of the piece is one that we’ve been preaching for some time: That while endorsements can enhance your professional brand, they require a little TLC.

We recommend that you focus on the 10 to 15 skills that will help grow your business or land the next job, and that you endorse others for the skills they’re best at, not the ones you see in passing. We covered this further in our recent post,  LinkedIn Endorsements? Skip the Drive-By.

Endorsements are getting a bad rap in some quarters, but they’re still useful as a means of showcasing your top skills, for staying visible in the LinkedIn news feed, and as a way of interacting people you want to influence. Like everything else on LinkedIn, you’ve got to work it to make it work for you.